Content Writing

B2B, B2C—I’ve written thousands of pages of successful content for both, and it starts with finding the individual human reader inside those acronyms. When we work together on a content project, we’ll start by talking through your goals, brand voice, ideal audience, and success metrics. (And if you’re not sure about those things yet, don’t worry. I can help there too—see below.) Then, I’ll write you something that feels fresh, smart, and perfect for your brand.

P.S. Before I realized I could earn a living writing and editing, I earned a master’s degree in library and information science—so I’m also a crack researcher, ferreting out relevant details and fresh angles that most people don’t bother to dig for. You’ll benefit from that skill set whatever you hire me for, but it’ll especially come in handy if you want to avoid played-out content ideas your competitors have already run into the ground.

Content Strategy

Starting your content program from scratch? Working toward bringing content resources in house? Or looking for better ways to use the content you’ve already created? Let me help by building you a multifaceted content strategy, which can include:

  • SEO research and keyword recommendations

  • Voice, tone, and brand personality guidelines

  • Content calendars and process recommendations

  • Content auditing to wring more value out of what you’ve built so far

I’ve built sustainable content strategies for businesses that have done things like triple daily blog traffic, standardize content quality, and make high search rankings predictable. I’d love to help set you or your team up for years of ever-growing content success.

Copy & UX Writing

Shorter content formats often require more care. From headlines to emails to software interfaces, I’ll find the words that resonate with your customers and make them love interacting with you.

If you want to test your way into killer product positioning, I can even work with you to develop a testing strategy and all the copy variations you'll need.

Some pieces are ready to be refined with a jeweler’s precision. Others require heavy machinery to reach their final shape. I’ve got equipment for the whole spectrum of editing projects, from simple proofreading to intensive overhauls. You’ll come away amazed at how good your writing can be after a thoughtful, intuitive professional edit. 

One note: some editing clients are surprised by the quantity and detail of suggestions I make. It’s true: I am more thorough than the average editor. That’s because, frankly, I don’t think “good enough” writing actually is good enough for most clients to be competitive today. 

As an editor, my job is to stress-test your work to make sure it holds up under the scrutiny of even your most distracted and skeptical readers. And if you’re interested in becoming a stronger writer over time, my edits will also illuminate patterns and principles that’ll move you forward faster.

Editing

So your investors want you to produce “thought leadership” pieces. You’re a leader. You’ve got the thoughts. 

But sitting down, getting them onto the page, and polishing them into a form that makes you look good? Who’s got the time?

I do. I have several years’ experience working closely with CEOs and other execs to produce content that gets their ideas broader industry exposure, in a voice that feels like the best possible version of their own. 

If you need a blog post, a speech, or just some well-worded talking points, let’s chat. In most cases, all I need is a single phone conversation with you to turn your ideas into multiple pieces of content that get your audience thinking and talking.

Ghostwriting

I learned how to build and write landing pages as a marketer at Leadpages, then the world’s most popular landing page platform. Your page will get the benefit of years of testing and optimization research, in addition to my copy chops. 

While at Leadpages, I also wrote homepages that beat out every contender we tested for months on end. Whether you need a single sales page, a homepage refresh, or a full new website, I can give you copy that converts visitors into leads or customers at every turn.

Landing Pages & Conversion-First Websites

Let's get your project started. Send me an email at daphne.sidor at gmail.com for rates and availability.